As part a promotion involving the Chuck Wagon line of dog food, Purina contracted video game developer Spectravision to create a game themed around dogs and dog food. Customers could redeem proofs of purchase from bags of dog food in exchange for the game.
The game was considered unsuccessful. At the time of the promotion, most video game players were young children who were probably not thrilled by the idea of playing the part of a canine in a game with a dog food theme. The adults who purchased the dog food were apparently uninterested in games. As a result, few copies of the game made it into hands of the public, making this game something of a collector's item. The unshipped copies were destroyed.
The game is an example of new marketing techniques that emerged during the popularity of video games in the early 1980s.
Among collectors Rectify
The game has something of a reputation among collectors of Atari video games. It is far from the rarest of games for the Atari 2600, yet the mystique surrounding its history grants it a disproportionate amount of interest. It is commonly referred to as the Holy Grail of Atari 2600 video game collecting.